The splattering of lost dog advertisements on telephone poles may soon be a thing of the past. A new app dubbed PiP, or Positive Identification of Pet, aims to bring the search for missing animals into the digital age and help owners find lost pets using facial recognition technology. “If we can do this for humans, certainly we can do it for pets,” Philip Rooyakkers, founder of the PiP app, told TODAY.com.
Pet owners can register their animals with the app, which stores a photo and basic information about your furry friend. If your pet then goes missing, you can activate an alert, which prompts PiP to contact you for more information about your situation, as well as broadcast the information to animal shelters and veterinary clinics within a 15-mile radius of the pet’s last-known location.
If someone finds a pet, he or she can upload a photo of the animal’s face and PiP will check its database to see if the picture matches any pet profiles. While the app is free to download, it costs $18.99 a year to register a pet with a photo and basic information. Rooyakkers says that since its launch in February, the app has been downloaded 4,000 times with about 50 percent of those downloads leading to pet registration.